Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. And here in its needless to mention that colors appeal to the sight like nothing else. They help create a mood and frame of mind. Designers take the colors very seriously while on their task to create a certain look of the showroom.
So according to Academy of Applied Arts , Colors can be associated with emotions, special occasions and gender. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. According to Academy of Applied arts,Color is one of the most powerful tools in the Visual Merchandising segment which when used creatively could breathe in new life into the store and its products.
In Academy of Applied Arts Passion for design, creativity and a fair understanding of the meaning each color conveys are essential to be a good visual merchandiser. Knack for perfect design and the ability to create ideas that are different are a must. Also, an awareness of happenings in fashion world keeps you keep up-to-date with the dynamics of the market and changing trends. An updated designer could bring out the exclusivity that attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display.
One obviously could not satisfy everyone all the time, but could surely cultivate the taste of customers gradually and purposefully. A right choice of color in visual merchandising of the display can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display and at the right time of the year.
A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. Christmas theme would require one to emphasize more on red, green, gold and silver. A display of babies’ accessories should reflect light shades of pink and blue colors.
Play well with colors!!