Welcome to Academy of Applied Arts

logo

 

” If it does not enhance selling, it is not Visual Merchandising “

Academy of Applied Arts is India’s premier institute for Visual Merchandising, Retail Design and Interior Design. Backed by a highly qualified faculty we are vigorously engaged in teaching, researching and propagating these little understood fields of study and their enormous impact on the buying and selling of goods and services. Our decade long experience of providing design solutions to individuals, brands and companies across the globe enable us to bring our well honed expertise to India.

We help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. This invariably opens up several professional avenues for our students and equips them with the skill sets that help them to thrive and succeed in the real world.

The growth pace of the income of India’s new consuming class is matched only by the growth of their aspirations. This has created not just a new consumer, but a new consumption paradigm called “Lifestyle Consumption”. This new lifestyle consumer demands not just the finest products and services but also the finest physical environment and habitats to enjoy them. Therein lays the untold and unrealised potential for Interior Design in India. Our in depth knowledge and domain expertise helps you to harness this potential by becoming a qualified Interior Design Professional.

Both Visual Merchandising and Retail Design as subjects are gaining importance as marketers in India scale up to international standards of retailing .However, information about VM is inadequate and talent is scarce . This creates a growing void between the demand and supply of a well trained and skilled workforce. A workforce that is much needed by retailers in India.

There are some institutes that partly address this need of India’s retail industry by churning out interior/fashion designers, who double up as visual merchandisers/retail designers. However, there are no singularly focused courses/programs that address the ever growing need for VM in India.

We at Academy of Applied Arts endeavor to bridge this gap by imparting quality education in these nascent yet potentially dynamic fields.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s