Academy of Applied Arts explains: Retail Design

Retail Design is a specialized field of design, distinct from Interior Design, the purpose of which is to create retail space that communicate and sell in a consistent, creative and effective manner.

The object of Retail Design is to mould a retail space so as to create an ambient and compelling buying environment. An environment that is intuitive, informative, delightful and that helps the brand in establishing a signature look as well as a relevant brand connection with its customers.

“A retail format is in the category where function is sovereign. A store that does not entice a client while being informative is as improbable as it is useless”.

Contents

  • Store Planning And Layout
  • Fixtures And Furniture
  • Texture And Material
  • Role Of Color
  • Lights And Lighting
  • Window Displays
  • In-store Displays
  • Ambience And Mood – Creation
  • Consumer Psychology
  • Store And Product Security
  • Planogramming
  • Anthropometrics And Ergonomics
  • Inventory Management
  • Project Studies
  • Practical Workshops
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