We all live in a world in which the traditional, physical store is everything. And why wouldn’t it be so; after all people still believe in the practice of going out to shop for products and thus don’t merely rely on e-commerce for all the shopping.
Only architects and space planners are the experts of solid, dimensional walls, floors and ceilings, lighting and HVAC, to say nothing about configuring the space to accommodate the modern digital world. The creative display that they create establishes the image and brand of the store, thus adding to its uniqueness in terms of look and feel.
The stores compete for visual attention as it is the first step to induce sales. If the store doesn’t score on its visual aspects then it certainly can’t gather the footfall too. Everything the customer sees, both exterior and interior, that creates a positive image and results in attention, interest, desire and action on part of the buyers.
Hence Visual Merchandising holds a great importance for the success of a store for the fact that it improves business’s productivity and boosts the sales by converting a “Walk by” into a “Walk in”. This indicates that the ability to motivate the potential customers to come inside is essential to the success of every operation that deals with consumers.
At Academy of Applied Arts we believe-“If it does not enhance selling, it is not Visual Merchandising” and thus feel that visual merchandising is utterly important for the success of every business that deals directly with the consumers. For this, we help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. It seems like the time to exercise that great creativity is now as Visual Merchandising has taken an eminent place as an occupation as well a service that most businesses would like to spend hefty amount on.
So, all the creative people with keen interest in décor must rise and get admission in Academy of Applied Arts to brush up their skills and get firsthand experience in the industry.
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