Window display is the area where visual merchandising plays a major part in enticing the customers as well as encouraging purchases. And the composition of display area has a lot to add to the look and design. Mannequins have long been a staple of visual merchandising. A key element to Visual Merchandising is how we style our mannequins. Visually striking and unique visual displays could be created using mannequins appositely.
Too often the focus is put on the creative part of window display as well as the in – store displays wherein the importance of a well-dressed mannequin is overlooked. They are one of the most useful pieces of visual merchandising as fashion trends could be better displayed via them rather than placing clothes on hangers. It is equally essential to take some time out for:
- Plan each outfit
- Choose the right products.
- Steam the products
- Style your mannequin to complement your display
All of the above points can help ensure maximum impact on all the products ranging from clothing to accessories. It is key for up selling products and giving customers an easy shopping experience.
So with this in mind we thought we would share our Top Styling Tips:
Mannequins styled to perfection against a strong floral graphic. Fresh new stock in complementary colour tones looks simple and attractive at the same time.
Plan the outfits in a way that you could display a lot without seeming to be overdone. A well planned outfit head to toe looks attractive and grabs attention.
Clothes that are well ironed have their impact at a glance. So, get your steamer out!! Creases are never a good look especially when having your clothes on display.
Accessories adorned along with the outfit complete the perfect look! Adding sunglasses, jewellery or a bag really finishes your outfit making it a show stopper for passer bys.
The detailing should entail the trends that are in!! Push up the collar to show off the lining, roll up the trousers to show off the shoes, turn back the cuffs to show the contrast. And ultimately make the style statement!