Colors: A vital ingredient of visual display

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Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. And here in its needless to mention that colors appeal to the sight like nothing else. They help create a mood and frame of mind. Designers take the colors very seriously while on their task to create a certain look of the showroom.

So according to Academy of Applied Arts , Colors can be associated with emotions, special occasions and gender. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. According to Academy of Applied arts,Color is one of the most powerful tools in the Visual Merchandising segment which when used creatively could breathe in new life into the store and its products.

In Academy of Applied Arts Passion for design, creativity and a fair understanding of the meaning each color conveys are essential to be a good visual merchandiser. Knack for perfect design and the ability to create ideas that are different are a must. Also, an awareness of happenings in fashion world keeps you keep up-to-date with the dynamics of the market and changing trends. An updated designer could bring out the exclusivity that attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display.

One obviously could not satisfy everyone all the time, but could surely cultivate the taste of customers gradually and purposefully. A right choice of color in visual merchandising of the display can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display and at the right time of the year.

A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. Christmas theme would require one to emphasize more on red, green, gold and silver. A display of babies’ accessories should reflect light shades of pink and blue colors.

Play well with colors!!

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Top Five Tips for Styling your Mannequin

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Window display is the area where visual merchandising plays a major part in enticing the customers as well as encouraging purchases. And the composition of display area has a lot to add to the look and design. Mannequins have long been a staple of visual merchandising. A key element to Visual Merchandising is how we style our mannequins. Visually striking and unique visual displays could be created using mannequins appositely.

Too often the focus is put on the creative part of window display as well as the in – store displays wherein the importance of a well-dressed mannequin is overlooked. They are one of the most useful pieces of visual merchandising as fashion trends could be better displayed via them rather than placing clothes on hangers. It is equally essential to take some time out for:

  1. Plan each outfit
  2. Choose the right products.
  3. Steam the products
  4. Style your mannequin to complement your display

All of the above points can help ensure maximum impact on all the products ranging from clothing to accessories.  It is key for up selling products and giving customers an easy shopping experience.

So with this in mind we thought we would share our Top Styling Tips:

1: Use New Stock

Mannequins styled to perfection against a strong floral graphic. Fresh new stock in complementary colour tones looks simple and attractive at the same time.

2: Layer your clothes

Plan the outfits in a way that you could display a lot without seeming to be overdone. A well planned outfit head to toe looks attractive and grabs attention.

3: Always steam or iron the clothes

Clothes that are well ironed have their impact at a glance. So, get your steamer out!! Creases are never a good look especially when having your clothes on display.

4: Add Accessories

Accessories adorned along with the outfit complete the perfect look! Adding sunglasses, jewellery or a bag really finishes your outfit making it a show stopper for passer bys.

5: Focus on the details

The detailing should entail the trends that are in!! Push up the collar to show off the lining, roll up the trousers to show off the shoes, turn back the cuffs to show the contrast. And ultimately make the style statement!

 

Academy of applied arts : Home Decoration

As per Academy of applied arts,a beautifully decorated interior not only functions well but it creates a mood or a feeling and shows off the personality of the family that lives there. It’s attention to these three important ingredients — function, mood and personality — that ensures decorating success.

Before painting and rearranging, spend some time thinking about your family and how you live. Look through magazines for inspiration and pull out ideas or rooms that appeal to you. Academy of applied arts says to gather things from around the house that make you feel good and study them carefully for color cues and perhaps a clue to the mood you’re looking for in your home. This is the beginning of a well-planned and decorated living area.

As for the rest, let’s start with function.

Function

Decorating is more than just eye appeal — it’s making a room really work for you. Here’s how to do it, element by element:

The focal point: Sometimes rooms have natural focal points (places the eyes travel to immediately upon entering a room) — a fireplace, a bay window with a view, maybe even a built-in bookcase. If the room doesn’t have a natural focal point, create one with a dynamic piece of art or a colorful area rug.

The furniture: Determine whether the furniture satisfies the functions you’ve planned for the room.

The lighting: Lighting should be selected for the functions of the room as well as for visual appeal. Every task will require either direct lighting from a lamp or indirect lights that simply brighten the room for conversation or TV-watching.

The furniture arrangement: Draw your room on graph paper. Measure and mark electrical outlets and switches, vents, windows and doors. Measure your furniture and place it in your floor plan. Generally, the main furniture pieces are directed toward the focal point, keeping the major traffic patterns open. Be sure to balance high and low pieces as well as heavy and light ones around the room.

Academy of applied arts reviews on Visual Merchandising

Academy of applied arts reviews that Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.Academy of applied arts reviews that Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:
There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. Academy of applied arts reviews that these components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:
The main goal of display, as per academy of applied arts reviews, is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailer’s visual message should be conveyed to the customer in that short period of time.Academy of applied arts reviews that it should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye.

Right choice of colours is vital:
Colour is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colours can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. As per academy of applied arts reviews,retailer has to focus on the right choice of colour that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colours in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right colour for the right theme of display. A Halloween display would require black colour in the display theme. Valentines theme should be ruled by red colour supplemented with pink and white. A display of babies accessories should reflect light shades of pink and blue colours. A Christmas display should contain colours of red, green, gold and silver.

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Academy of applied arts review on Contemporary Design

Academy of applied arts  serves the idea of contemporary.If you like to keep current with styles and enjoy things that are modern of today’s style, you might like contemporary interiors. Today’s contemporary interiors are comfortable, cozy and welcoming without being dark and drab. Academy of applied arts reviews that Contemporary styles are very much incorporated in homes and office as well. A contemporary interior design home can be a quiet and comfortable retreat.

Apparently, contemporary interior design defines clean lines, subtle, simplicity, sophistication and texture. Contemporary showcase more space then things by focusing on colours, space, shape and sleekness.

Colours of contemporary interiors are more neutral and bright as the palette is punched up with bold and bright colours of contemporary style. Neutrals, black and white defines the colours of this time with style. Academy of applied arts reviews that black is basically used for ground and neutrals are used for walls while backdrop is highlighted with bold accessories. Tints of bright colours like red, orange, green, white, gold and cream is ideally followed in contemporary interiors.

Academy of applied arts reviews that Contemporary interior design can be acknowledge with few key trademarks such as chrome metallic accents and using heavy glass and mirrors. This kind of interior uses bold colour blocks, high ceilings, bare windows and geometric shapes in walls and art sculptures. Contemporary interior is all about more things, here less is more. Each piece stands out as individual and unique in this type if interior design.

Contemporary style furniture defines smooth, clean and geometric shapes. For Academy of applied arts reviews, the contemporary furnishings use more of natural fabrics and neutral tones upholstered with black, white and neutral shades with natural fibres. The furniture is covered with black, white, neutral or bold fabric and texture often appear like natural wool cotton, linen, silk, jute which adds appeal.

As per Academy of applied arts reviews the contemporary furniture pieces are simple without curves or decoration. The legs of chairs and sofa sets are exposed without cover whereas chairs and beds have no fringes, skirt and trim. More of wooden material is used in contemporary style furniture than metal or other material.

Academy of applied arts reviews  that basically this kind of interiors uses bold, bare, basic and structural things and there is no to all kind of ruffles, fringes and carved details or floral prints. The furniture and accessories should be more accentuated and bold in order to compliment with wall color. The contemporary flooring is generally smooth in wooden, tile or vinyl. The rugs and carpets used in contemporary flooring must be warm and of commercial grade

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Programs at the Academy of Applied Arts:

You and your education are our top priority. Our supporting and nurturing environment coupled with our extensive in-depth knowledge ensures accelerated learning. All our programs are intensive and incorporated with practical experiential tools. Fifty percent of the course time is devoted to practical workshops. These workshops provide much needed hands-on experience that helps you vastly improve your performance. Students are provided with internships/placements with reputed brands/channel partners.

Programs Duration
Visual Merchandising
Foundation Diploma in Visual Merchandising (FDVM) 1 month
Advanced Diploma in Visual Merchandising (ADVM) * 6 month
Advanced Diploma in Visual Merchandising Online (ADVMO) 6 month
Graduate Program in Visual Merchandising (GPVM) * 12 month
Interior Design
Higher Diploma in Interior Design (HDID) ** 14 month
Graduate Programme in Interior Design (GPID)** 36 month
Post Graduate Programme in Interior Design (PGPID) ** 24 month
Retail Design
Higher Diploma in Retail Design (HDRD) 18 month

 

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Academy of applied arts:Tips to decor small space

Decorating the small space needs to face many challenges but if you go right you may find the best decor of your own choice even at small space.Academy of applied arts introduces you to some of the tips to get the right management of decorating space.

Interior design

Interior design

1. Get organized. As academy of applied arts say,Before you can design the perfect space, you absolutely must get organized. The key to maximizing the beauty of a small space is to give everything a home. Make sure that the stuff you are storing in your bedroom are all things that you use and need, and donate everything else.

2. Make your furniture multitask. Look to combine beauty and function when selecting furniture. Think beds with extra storage, nightstands with drawers, and tall armories.

3. Bring in the light. Light is key to making your space feel larger. Academy of applied arts suggest that If you have windows and lots of natural light, make sure to highlight them with beautiful window treatments. Fabulous bedside lamps and a nice ceiling fixture are always a great addition to any space.Mirrors are also the ideal wall decor for small spaces because they are decorative and reflect light into a space.

4. Think vertical. When floor space is precious, make sure you are maximizing your wall space. Take advantage of the walls by selecting a tall armoire, bookshelf, or dresser. Also, when hanging draperies, make sure to hang them as close to the ceiling as possible to maximize the visual height of the space.

5. Design like you dress. Keep your color palette simple, and don’t go for multiple statement pieces. Invest in items that are timeless, and have fun with accents that can easily be swapped in and out for seasons or style changes.

 

Academy of applied arts:Retail Week Interior Awards

Academy of applied arts presents some of the designs awarded in Retail Week Interior Awards:

RETAIL INTERIOR OF THE YEAR

Awarded by the judges as the ‘best of the best’, this is the premier accolade at the Retail Interior awards. To stand a chance of winning you simply need to enter a store interior for one of the other award categories and it will automatically become a contender for this award. The winner will be a store that has raised profits as well as profile

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BEST LIGHTING AND FIXTURING OF THE YEAR

Good lighting sets the stage for a store. Good fixturing adds to this and this award aims to recognise the retailer that successfully combines market-leading lighting and fixturing. Innovation in store lighting has been one of the hallmarks of good design recently – this needs to be made explicit in the entry.

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FOOD AND SUPERMARKET DESIGN OF THE YEAR

The judges will be looking for all-round design and layout excellence. The store that is nominated must sell food, as well as the many other categories that we now accept as typical of the sector. Everybody shops for food and so everyone will have a view on this category. This has been one of the most rapidly changing sectors in UK retail and any entry should be brimful of innovation.

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BEST DEPARTMENT STORE OF THE YEAR

This award recognizes one of the UK’s most vibrant sectors and the contribution made by its players to the retail landscape. Entries should be for an entire store and will probably demonstrate retail theater in the best sense of the term.

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