Colors: A vital ingredient of visual display

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Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. And here in its needless to mention that colors appeal to the sight like nothing else. They help create a mood and frame of mind. Designers take the colors very seriously while on their task to create a certain look of the showroom.

So according to Academy of Applied Arts , Colors can be associated with emotions, special occasions and gender. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. According to Academy of Applied arts,Color is one of the most powerful tools in the Visual Merchandising segment which when used creatively could breathe in new life into the store and its products.

In Academy of Applied Arts Passion for design, creativity and a fair understanding of the meaning each color conveys are essential to be a good visual merchandiser. Knack for perfect design and the ability to create ideas that are different are a must. Also, an awareness of happenings in fashion world keeps you keep up-to-date with the dynamics of the market and changing trends. An updated designer could bring out the exclusivity that attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display.

One obviously could not satisfy everyone all the time, but could surely cultivate the taste of customers gradually and purposefully. A right choice of color in visual merchandising of the display can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display and at the right time of the year.

A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. Christmas theme would require one to emphasize more on red, green, gold and silver. A display of babies’ accessories should reflect light shades of pink and blue colors.

Play well with colors!!

Top Five Tips for Styling your Mannequin

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Window display is the area where visual merchandising plays a major part in enticing the customers as well as encouraging purchases. And the composition of display area has a lot to add to the look and design. Mannequins have long been a staple of visual merchandising. A key element to Visual Merchandising is how we style our mannequins. Visually striking and unique visual displays could be created using mannequins appositely.

Too often the focus is put on the creative part of window display as well as the in – store displays wherein the importance of a well-dressed mannequin is overlooked. They are one of the most useful pieces of visual merchandising as fashion trends could be better displayed via them rather than placing clothes on hangers. It is equally essential to take some time out for:

  1. Plan each outfit
  2. Choose the right products.
  3. Steam the products
  4. Style your mannequin to complement your display

All of the above points can help ensure maximum impact on all the products ranging from clothing to accessories.  It is key for up selling products and giving customers an easy shopping experience.

So with this in mind we thought we would share our Top Styling Tips:

1: Use New Stock

Mannequins styled to perfection against a strong floral graphic. Fresh new stock in complementary colour tones looks simple and attractive at the same time.

2: Layer your clothes

Plan the outfits in a way that you could display a lot without seeming to be overdone. A well planned outfit head to toe looks attractive and grabs attention.

3: Always steam or iron the clothes

Clothes that are well ironed have their impact at a glance. So, get your steamer out!! Creases are never a good look especially when having your clothes on display.

4: Add Accessories

Accessories adorned along with the outfit complete the perfect look! Adding sunglasses, jewellery or a bag really finishes your outfit making it a show stopper for passer bys.

5: Focus on the details

The detailing should entail the trends that are in!! Push up the collar to show off the lining, roll up the trousers to show off the shoes, turn back the cuffs to show the contrast. And ultimately make the style statement!

 

Academy of applied arts reviews on Visual Merchandising

Academy of applied arts reviews that Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.Academy of applied arts reviews that Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:
There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. Academy of applied arts reviews that these components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:
The main goal of display, as per academy of applied arts reviews, is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailer’s visual message should be conveyed to the customer in that short period of time.Academy of applied arts reviews that it should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye.

Right choice of colours is vital:
Colour is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colours can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. As per academy of applied arts reviews,retailer has to focus on the right choice of colour that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colours in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right colour for the right theme of display. A Halloween display would require black colour in the display theme. Valentines theme should be ruled by red colour supplemented with pink and white. A display of babies accessories should reflect light shades of pink and blue colours. A Christmas display should contain colours of red, green, gold and silver.

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Academy of applied arts:Visual Merchandising for increased footfall

We all live in a world in which the traditional, physical store is everything. And why wouldn’t it be so; after all people still believe in the practice of going out to shop for products and thus don’t merely rely on e-commerce for all the shopping.

Only architects and space planners are the experts of solid, dimensional walls, floors and ceilings, lighting and HVAC, to say nothing about configuring the space to accommodate the modern digital world. The creative display that they create establishes the image and brand of the store, thus adding to its uniqueness in terms of look and feel.

The stores compete for visual attention as it is the first step to induce sales. If the store doesn’t score on its visual aspects then it certainly can’t gather the footfall too. Everything the customer sees, both exterior and interior, that creates a positive image and results in attention, interest, desire and action on part of the buyers.

Hence Visual Merchandising holds a great importance for the success of a store for the fact that it improves business’s productivity and boosts the sales by converting a “Walk by” into a “Walk in”. This indicates that the ability to motivate the potential customers to come inside is essential to the success of every operation that deals with consumers.

At Academy of Applied Arts we believe-“If it does not enhance selling, it is not Visual Merchandising” and thus feel that visual merchandising is utterly important for the success of every business that deals directly with the consumers. For this, we help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. It seems like the time to exercise that great creativity is now as Visual Merchandising has taken an eminent place as an occupation as well a service that most businesses would like to spend hefty amount on.

So, all the creative people with keen interest in décor must rise and get admission in Academy of Applied Arts to brush up their skills and get firsthand experience in the industry.

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