Colors: A vital ingredient of visual display


Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. And here in its needless to mention that colors appeal to the sight like nothing else. They help create a mood and frame of mind. Designers take the colors very seriously while on their task to create a certain look of the showroom.

So according to Academy of Applied Arts , Colors can be associated with emotions, special occasions and gender. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. According to Academy of Applied arts,Color is one of the most powerful tools in the Visual Merchandising segment which when used creatively could breathe in new life into the store and its products.

In Academy of Applied Arts Passion for design, creativity and a fair understanding of the meaning each color conveys are essential to be a good visual merchandiser. Knack for perfect design and the ability to create ideas that are different are a must. Also, an awareness of happenings in fashion world keeps you keep up-to-date with the dynamics of the market and changing trends. An updated designer could bring out the exclusivity that attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display.

One obviously could not satisfy everyone all the time, but could surely cultivate the taste of customers gradually and purposefully. A right choice of color in visual merchandising of the display can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display and at the right time of the year.

A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. Christmas theme would require one to emphasize more on red, green, gold and silver. A display of babies’ accessories should reflect light shades of pink and blue colors.

Play well with colors!!


Top Five Tips for Styling your Mannequin



Window display is the area where visual merchandising plays a major part in enticing the customers as well as encouraging purchases. And the composition of display area has a lot to add to the look and design. Mannequins have long been a staple of visual merchandising. A key element to Visual Merchandising is how we style our mannequins. Visually striking and unique visual displays could be created using mannequins appositely.

Too often the focus is put on the creative part of window display as well as the in – store displays wherein the importance of a well-dressed mannequin is overlooked. They are one of the most useful pieces of visual merchandising as fashion trends could be better displayed via them rather than placing clothes on hangers. It is equally essential to take some time out for:

  1. Plan each outfit
  2. Choose the right products.
  3. Steam the products
  4. Style your mannequin to complement your display

All of the above points can help ensure maximum impact on all the products ranging from clothing to accessories.  It is key for up selling products and giving customers an easy shopping experience.

So with this in mind we thought we would share our Top Styling Tips:

1: Use New Stock

Mannequins styled to perfection against a strong floral graphic. Fresh new stock in complementary colour tones looks simple and attractive at the same time.

2: Layer your clothes

Plan the outfits in a way that you could display a lot without seeming to be overdone. A well planned outfit head to toe looks attractive and grabs attention.

3: Always steam or iron the clothes

Clothes that are well ironed have their impact at a glance. So, get your steamer out!! Creases are never a good look especially when having your clothes on display.

4: Add Accessories

Accessories adorned along with the outfit complete the perfect look! Adding sunglasses, jewellery or a bag really finishes your outfit making it a show stopper for passer bys.

5: Focus on the details

The detailing should entail the trends that are in!! Push up the collar to show off the lining, roll up the trousers to show off the shoes, turn back the cuffs to show the contrast. And ultimately make the style statement!