Academy of applied arts : Home Decoration

As per Academy of applied arts,a beautifully decorated interior not only functions well but it creates a mood or a feeling and shows off the personality of the family that lives there. It’s attention to these three important ingredients — function, mood and personality — that ensures decorating success.

Before painting and rearranging, spend some time thinking about your family and how you live. Look through magazines for inspiration and pull out ideas or rooms that appeal to you. Academy of applied arts says to gather things from around the house that make you feel good and study them carefully for color cues and perhaps a clue to the mood you’re looking for in your home. This is the beginning of a well-planned and decorated living area.

As for the rest, let’s start with function.

Function

Decorating is more than just eye appeal — it’s making a room really work for you. Here’s how to do it, element by element:

The focal point: Sometimes rooms have natural focal points (places the eyes travel to immediately upon entering a room) — a fireplace, a bay window with a view, maybe even a built-in bookcase. If the room doesn’t have a natural focal point, create one with a dynamic piece of art or a colorful area rug.

The furniture: Determine whether the furniture satisfies the functions you’ve planned for the room.

The lighting: Lighting should be selected for the functions of the room as well as for visual appeal. Every task will require either direct lighting from a lamp or indirect lights that simply brighten the room for conversation or TV-watching.

The furniture arrangement: Draw your room on graph paper. Measure and mark electrical outlets and switches, vents, windows and doors. Measure your furniture and place it in your floor plan. Generally, the main furniture pieces are directed toward the focal point, keeping the major traffic patterns open. Be sure to balance high and low pieces as well as heavy and light ones around the room.

Academy of applied arts reviews on Visual Merchandising

Academy of applied arts reviews that Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.Academy of applied arts reviews that Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:
There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. Academy of applied arts reviews that these components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:
The main goal of display, as per academy of applied arts reviews, is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailer’s visual message should be conveyed to the customer in that short period of time.Academy of applied arts reviews that it should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye.

Right choice of colours is vital:
Colour is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colours can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. As per academy of applied arts reviews,retailer has to focus on the right choice of colour that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colours in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right colour for the right theme of display. A Halloween display would require black colour in the display theme. Valentines theme should be ruled by red colour supplemented with pink and white. A display of babies accessories should reflect light shades of pink and blue colours. A Christmas display should contain colours of red, green, gold and silver.

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Academy of applied arts review on Contemporary Design

Academy of applied arts  serves the idea of contemporary.If you like to keep current with styles and enjoy things that are modern of today’s style, you might like contemporary interiors. Today’s contemporary interiors are comfortable, cozy and welcoming without being dark and drab. Academy of applied arts reviews that Contemporary styles are very much incorporated in homes and office as well. A contemporary interior design home can be a quiet and comfortable retreat.

Apparently, contemporary interior design defines clean lines, subtle, simplicity, sophistication and texture. Contemporary showcase more space then things by focusing on colours, space, shape and sleekness.

Colours of contemporary interiors are more neutral and bright as the palette is punched up with bold and bright colours of contemporary style. Neutrals, black and white defines the colours of this time with style. Academy of applied arts reviews that black is basically used for ground and neutrals are used for walls while backdrop is highlighted with bold accessories. Tints of bright colours like red, orange, green, white, gold and cream is ideally followed in contemporary interiors.

Academy of applied arts reviews that Contemporary interior design can be acknowledge with few key trademarks such as chrome metallic accents and using heavy glass and mirrors. This kind of interior uses bold colour blocks, high ceilings, bare windows and geometric shapes in walls and art sculptures. Contemporary interior is all about more things, here less is more. Each piece stands out as individual and unique in this type if interior design.

Contemporary style furniture defines smooth, clean and geometric shapes. For Academy of applied arts reviews, the contemporary furnishings use more of natural fabrics and neutral tones upholstered with black, white and neutral shades with natural fibres. The furniture is covered with black, white, neutral or bold fabric and texture often appear like natural wool cotton, linen, silk, jute which adds appeal.

As per Academy of applied arts reviews the contemporary furniture pieces are simple without curves or decoration. The legs of chairs and sofa sets are exposed without cover whereas chairs and beds have no fringes, skirt and trim. More of wooden material is used in contemporary style furniture than metal or other material.

Academy of applied arts reviews  that basically this kind of interiors uses bold, bare, basic and structural things and there is no to all kind of ruffles, fringes and carved details or floral prints. The furniture and accessories should be more accentuated and bold in order to compliment with wall color. The contemporary flooring is generally smooth in wooden, tile or vinyl. The rugs and carpets used in contemporary flooring must be warm and of commercial grade

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Programs at the Academy of Applied Arts:

You and your education are our top priority. Our supporting and nurturing environment coupled with our extensive in-depth knowledge ensures accelerated learning. All our programs are intensive and incorporated with practical experiential tools. Fifty percent of the course time is devoted to practical workshops. These workshops provide much needed hands-on experience that helps you vastly improve your performance. Students are provided with internships/placements with reputed brands/channel partners.

Programs Duration
Visual Merchandising
Foundation Diploma in Visual Merchandising (FDVM) 1 month
Advanced Diploma in Visual Merchandising (ADVM) * 6 month
Advanced Diploma in Visual Merchandising Online (ADVMO) 6 month
Graduate Program in Visual Merchandising (GPVM) * 12 month
Interior Design
Higher Diploma in Interior Design (HDID) ** 14 month
Graduate Programme in Interior Design (GPID)** 36 month
Post Graduate Programme in Interior Design (PGPID) ** 24 month
Retail Design
Higher Diploma in Retail Design (HDRD) 18 month

 

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Academy of applied arts:Tips to decor small space

Decorating the small space needs to face many challenges but if you go right you may find the best decor of your own choice even at small space.Academy of applied arts introduces you to some of the tips to get the right management of decorating space.

Interior design

Interior design

1. Get organized. As academy of applied arts say,Before you can design the perfect space, you absolutely must get organized. The key to maximizing the beauty of a small space is to give everything a home. Make sure that the stuff you are storing in your bedroom are all things that you use and need, and donate everything else.

2. Make your furniture multitask. Look to combine beauty and function when selecting furniture. Think beds with extra storage, nightstands with drawers, and tall armories.

3. Bring in the light. Light is key to making your space feel larger. Academy of applied arts suggest that If you have windows and lots of natural light, make sure to highlight them with beautiful window treatments. Fabulous bedside lamps and a nice ceiling fixture are always a great addition to any space.Mirrors are also the ideal wall decor for small spaces because they are decorative and reflect light into a space.

4. Think vertical. When floor space is precious, make sure you are maximizing your wall space. Take advantage of the walls by selecting a tall armoire, bookshelf, or dresser. Also, when hanging draperies, make sure to hang them as close to the ceiling as possible to maximize the visual height of the space.

5. Design like you dress. Keep your color palette simple, and don’t go for multiple statement pieces. Invest in items that are timeless, and have fun with accents that can easily be swapped in and out for seasons or style changes.

 

Academy of Applied Arts explains: Retail Design

Retail Design is a specialized field of design, distinct from Interior Design, the purpose of which is to create retail space that communicate and sell in a consistent, creative and effective manner.

The object of Retail Design is to mould a retail space so as to create an ambient and compelling buying environment. An environment that is intuitive, informative, delightful and that helps the brand in establishing a signature look as well as a relevant brand connection with its customers.

“A retail format is in the category where function is sovereign. A store that does not entice a client while being informative is as improbable as it is useless”.

Contents

  • Store Planning And Layout
  • Fixtures And Furniture
  • Texture And Material
  • Role Of Color
  • Lights And Lighting
  • Window Displays
  • In-store Displays
  • Ambience And Mood – Creation
  • Consumer Psychology
  • Store And Product Security
  • Planogramming
  • Anthropometrics And Ergonomics
  • Inventory Management
  • Project Studies
  • Practical Workshops

Academy of applied arts:Visual Merchandising for increased footfall

We all live in a world in which the traditional, physical store is everything. And why wouldn’t it be so; after all people still believe in the practice of going out to shop for products and thus don’t merely rely on e-commerce for all the shopping.

Only architects and space planners are the experts of solid, dimensional walls, floors and ceilings, lighting and HVAC, to say nothing about configuring the space to accommodate the modern digital world. The creative display that they create establishes the image and brand of the store, thus adding to its uniqueness in terms of look and feel.

The stores compete for visual attention as it is the first step to induce sales. If the store doesn’t score on its visual aspects then it certainly can’t gather the footfall too. Everything the customer sees, both exterior and interior, that creates a positive image and results in attention, interest, desire and action on part of the buyers.

Hence Visual Merchandising holds a great importance for the success of a store for the fact that it improves business’s productivity and boosts the sales by converting a “Walk by” into a “Walk in”. This indicates that the ability to motivate the potential customers to come inside is essential to the success of every operation that deals with consumers.

At Academy of Applied Arts we believe-“If it does not enhance selling, it is not Visual Merchandising” and thus feel that visual merchandising is utterly important for the success of every business that deals directly with the consumers. For this, we help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. It seems like the time to exercise that great creativity is now as Visual Merchandising has taken an eminent place as an occupation as well a service that most businesses would like to spend hefty amount on.

So, all the creative people with keen interest in décor must rise and get admission in Academy of Applied Arts to brush up their skills and get firsthand experience in the industry.

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Academy of applied arts:Retail Week Interior Awards

Academy of applied arts presents some of the designs awarded in Retail Week Interior Awards:

RETAIL INTERIOR OF THE YEAR

Awarded by the judges as the ‘best of the best’, this is the premier accolade at the Retail Interior awards. To stand a chance of winning you simply need to enter a store interior for one of the other award categories and it will automatically become a contender for this award. The winner will be a store that has raised profits as well as profile

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BEST LIGHTING AND FIXTURING OF THE YEAR

Good lighting sets the stage for a store. Good fixturing adds to this and this award aims to recognise the retailer that successfully combines market-leading lighting and fixturing. Innovation in store lighting has been one of the hallmarks of good design recently – this needs to be made explicit in the entry.

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FOOD AND SUPERMARKET DESIGN OF THE YEAR

The judges will be looking for all-round design and layout excellence. The store that is nominated must sell food, as well as the many other categories that we now accept as typical of the sector. Everybody shops for food and so everyone will have a view on this category. This has been one of the most rapidly changing sectors in UK retail and any entry should be brimful of innovation.

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BEST DEPARTMENT STORE OF THE YEAR

This award recognizes one of the UK’s most vibrant sectors and the contribution made by its players to the retail landscape. Entries should be for an entire store and will probably demonstrate retail theater in the best sense of the term.

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Academy of applied arts:Importance of Retail design

Academy of applied arts proposes the importance of retail design. According to Academy of applied arts, effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned (and here to re-align where it is not), and allow differentiation from its competitors.

For Academy of applied arts, without a doubt, effective design helps to boost customer understanding and enjoyment of the products and the brand itself – and therefore sales! Retail design helps to narrate the brand and product story, educate consumers about the pieces, and – ultimately – make the items displayed more desirable as a result.

Design should indeed drive sales. Of course, it does not exist in a vacuum – the product, distribution, staff, pricing and location need to be considered – but good design should deliver increased sales. We have seen recently completed projects recording a 40% spike in sales above aggressive targets, because the brand has been captured and correctly portrayed in-store as a brand touch point.

The store environment is the ultimate showcase and the physical touch point between the brand and the customer. It physically and emotionally reaches out and embraces them and it’s also a great opportunity to actually talk to customers directly. Creating this space where a customer can be completely immersed in the brand really brings it to life and is what allows a customer to fall in love with a brand, becoming a true brand advocate.

In the digital age its importance only increases. As customers can buy almost everything online, retail environments definitely need to offer a richer experience for consumers than ever before. The physical space can be smaller and the levels of stock can be lower but the actual experience needs to be more stimulating with the brand turning up the volume on aspects such as design, knowledge and service.

Academy of applied arts explains a great example that was a recent overhaul which we did for The Whisky Shop of their flagship store. The Whisky Shop wanted a design which educated and informed its consumers whilst reflecting the high-end credentials of the brand. Their newly designed store brings the product and the process behind its creation to life, whilst retaining its premium feel. The overhaul of their flagship store confirmed their correct brand positioning as accessible luxury, and has given the brand a well-established platform from which to aim onwards and upwards. A further demonstration of the success is that The Whisky Shop later rolled the design out to their regional flagship store in Manchester.

The environment in which products and services are displayed and purchased does add an inherent value and consumers infer a huge amount about the relative merits of a brand from their in-store experience. Even other players in the retail space will elevate their perception of a brand and store as a result of the messages their in-store environment portrays.

Retail design also has an incredibly important role to play in positioning a brand to its consumers – and, perhaps more importantly, re-positioning it when it’s incorrectly aligned. Interestingly, one of our clients even told us that their staff retention rate was much higher, their employees were more engaged and proud of their work, and that even the standard of applicant to each new position was much increased. It’s evident that correct positioning impacts on every aspect of your retail brand in a virtuous cycle.

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