Colors: A vital ingredient of visual display

Classrooms

Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. And here in its needless to mention that colors appeal to the sight like nothing else. They help create a mood and frame of mind. Designers take the colors very seriously while on their task to create a certain look of the showroom.

So according to Academy of Applied Arts , Colors can be associated with emotions, special occasions and gender. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. According to Academy of Applied arts,Color is one of the most powerful tools in the Visual Merchandising segment which when used creatively could breathe in new life into the store and its products.

In Academy of Applied Arts Passion for design, creativity and a fair understanding of the meaning each color conveys are essential to be a good visual merchandiser. Knack for perfect design and the ability to create ideas that are different are a must. Also, an awareness of happenings in fashion world keeps you keep up-to-date with the dynamics of the market and changing trends. An updated designer could bring out the exclusivity that attracts attention and pulls more customers into the store. A retailer has to focus on the right choice of color that would match with the theme of display.

One obviously could not satisfy everyone all the time, but could surely cultivate the taste of customers gradually and purposefully. A right choice of color in visual merchandising of the display can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right color for the right theme of display and at the right time of the year.

A Halloween display would require black color in the display theme. Valentines theme should be ruled by red color supplemented with pink and white. Christmas theme would require one to emphasize more on red, green, gold and silver. A display of babies’ accessories should reflect light shades of pink and blue colors.

Play well with colors!!

Academy of applied arts : Home Decoration

As per Academy of applied arts,a beautifully decorated interior not only functions well but it creates a mood or a feeling and shows off the personality of the family that lives there. It’s attention to these three important ingredients — function, mood and personality — that ensures decorating success.

Before painting and rearranging, spend some time thinking about your family and how you live. Look through magazines for inspiration and pull out ideas or rooms that appeal to you. Academy of applied arts says to gather things from around the house that make you feel good and study them carefully for color cues and perhaps a clue to the mood you’re looking for in your home. This is the beginning of a well-planned and decorated living area.

As for the rest, let’s start with function.

Function

Decorating is more than just eye appeal — it’s making a room really work for you. Here’s how to do it, element by element:

The focal point: Sometimes rooms have natural focal points (places the eyes travel to immediately upon entering a room) — a fireplace, a bay window with a view, maybe even a built-in bookcase. If the room doesn’t have a natural focal point, create one with a dynamic piece of art or a colorful area rug.

The furniture: Determine whether the furniture satisfies the functions you’ve planned for the room.

The lighting: Lighting should be selected for the functions of the room as well as for visual appeal. Every task will require either direct lighting from a lamp or indirect lights that simply brighten the room for conversation or TV-watching.

The furniture arrangement: Draw your room on graph paper. Measure and mark electrical outlets and switches, vents, windows and doors. Measure your furniture and place it in your floor plan. Generally, the main furniture pieces are directed toward the focal point, keeping the major traffic patterns open. Be sure to balance high and low pieces as well as heavy and light ones around the room.

Academy of applied arts reviews on Visual Merchandising

Academy of applied arts reviews that Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly.Academy of applied arts reviews that Visual merchandising includes window displays, signs, interior displays, cosmetic promotions and any other special sales promotions taking place.

Components of Visual Merchandising:
There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. Academy of applied arts reviews that these components when combined together in a proper ratio will make a successful outcome.

Make merchandise the focal point:
The main goal of display, as per academy of applied arts reviews, is to showcase the products within the overall display area. Customers give three to five seconds of their attention to window display. The retailer’s visual message should be conveyed to the customer in that short period of time.Academy of applied arts reviews that it should not be like an unsuccessful TV advertisement, where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye.

Right choice of colours is vital:
Colour is one of the most powerful tools in the Visual Merchandising segment. It is a visual perceptual property. Colours can be associated with emotions, special occasions and gender. It attracts attention and pulls more customers into the store. As per academy of applied arts reviews,retailer has to focus on the right choice of colour that would match with the theme of display. It is not possible to satisfy everyone all the time, but it is possible to cultivate the taste of customers gradually and purposefully. A right choice of colours in the display items can turn walkers into stoppers and significantly convert them into customers. It is therefore mandatory to choose the right colour for the right theme of display. A Halloween display would require black colour in the display theme. Valentines theme should be ruled by red colour supplemented with pink and white. A display of babies accessories should reflect light shades of pink and blue colours. A Christmas display should contain colours of red, green, gold and silver.

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Academy of applied arts:Tips to decor small space

Decorating the small space needs to face many challenges but if you go right you may find the best decor of your own choice even at small space.Academy of applied arts introduces you to some of the tips to get the right management of decorating space.

Interior design

Interior design

1. Get organized. As academy of applied arts say,Before you can design the perfect space, you absolutely must get organized. The key to maximizing the beauty of a small space is to give everything a home. Make sure that the stuff you are storing in your bedroom are all things that you use and need, and donate everything else.

2. Make your furniture multitask. Look to combine beauty and function when selecting furniture. Think beds with extra storage, nightstands with drawers, and tall armories.

3. Bring in the light. Light is key to making your space feel larger. Academy of applied arts suggest that If you have windows and lots of natural light, make sure to highlight them with beautiful window treatments. Fabulous bedside lamps and a nice ceiling fixture are always a great addition to any space.Mirrors are also the ideal wall decor for small spaces because they are decorative and reflect light into a space.

4. Think vertical. When floor space is precious, make sure you are maximizing your wall space. Take advantage of the walls by selecting a tall armoire, bookshelf, or dresser. Also, when hanging draperies, make sure to hang them as close to the ceiling as possible to maximize the visual height of the space.

5. Design like you dress. Keep your color palette simple, and don’t go for multiple statement pieces. Invest in items that are timeless, and have fun with accents that can easily be swapped in and out for seasons or style changes.

 

Academy of applied arts:Visual Merchandising for increased footfall

We all live in a world in which the traditional, physical store is everything. And why wouldn’t it be so; after all people still believe in the practice of going out to shop for products and thus don’t merely rely on e-commerce for all the shopping.

Only architects and space planners are the experts of solid, dimensional walls, floors and ceilings, lighting and HVAC, to say nothing about configuring the space to accommodate the modern digital world. The creative display that they create establishes the image and brand of the store, thus adding to its uniqueness in terms of look and feel.

The stores compete for visual attention as it is the first step to induce sales. If the store doesn’t score on its visual aspects then it certainly can’t gather the footfall too. Everything the customer sees, both exterior and interior, that creates a positive image and results in attention, interest, desire and action on part of the buyers.

Hence Visual Merchandising holds a great importance for the success of a store for the fact that it improves business’s productivity and boosts the sales by converting a “Walk by” into a “Walk in”. This indicates that the ability to motivate the potential customers to come inside is essential to the success of every operation that deals with consumers.

At Academy of Applied Arts we believe-“If it does not enhance selling, it is not Visual Merchandising” and thus feel that visual merchandising is utterly important for the success of every business that deals directly with the consumers. For this, we help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. It seems like the time to exercise that great creativity is now as Visual Merchandising has taken an eminent place as an occupation as well a service that most businesses would like to spend hefty amount on.

So, all the creative people with keen interest in décor must rise and get admission in Academy of Applied Arts to brush up their skills and get firsthand experience in the industry.

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Academy of applied arts:Retail Week Interior Awards

Academy of applied arts presents some of the designs awarded in Retail Week Interior Awards:

RETAIL INTERIOR OF THE YEAR

Awarded by the judges as the ‘best of the best’, this is the premier accolade at the Retail Interior awards. To stand a chance of winning you simply need to enter a store interior for one of the other award categories and it will automatically become a contender for this award. The winner will be a store that has raised profits as well as profile

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BEST LIGHTING AND FIXTURING OF THE YEAR

Good lighting sets the stage for a store. Good fixturing adds to this and this award aims to recognise the retailer that successfully combines market-leading lighting and fixturing. Innovation in store lighting has been one of the hallmarks of good design recently – this needs to be made explicit in the entry.

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FOOD AND SUPERMARKET DESIGN OF THE YEAR

The judges will be looking for all-round design and layout excellence. The store that is nominated must sell food, as well as the many other categories that we now accept as typical of the sector. Everybody shops for food and so everyone will have a view on this category. This has been one of the most rapidly changing sectors in UK retail and any entry should be brimful of innovation.

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BEST DEPARTMENT STORE OF THE YEAR

This award recognizes one of the UK’s most vibrant sectors and the contribution made by its players to the retail landscape. Entries should be for an entire store and will probably demonstrate retail theater in the best sense of the term.

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Academy Of Applied Arts : Alumni

apeksha_bakshi “It’s the art of the faculty to channelize inborn creativity among students. Being taught by Mr. Ashmit S. Alag was a lifetime experience and the most cherished one. I have come across many learned faculties through school and college but none like him. Such advance and vast knowledge he imparts to his students with so much passion that it just makes learning a fun activity. Academy has offered me projects like Millionaire, Mehrasons Jewellers, Om Book Store, O2 and Kay which enlightened my creative skills and gave me confidence and exposure. I just couldn’t ask for more”

Swati_Garg1“Opportunity strikes only once. And I am thankful to Academy of Applied Arts for providing me the right platform to pursue the career of my choice. The academy is equipped with world class infrastructural facilities. The faculty is very encouraging and guides you at each and every step. My interest in the course has increased manifold due to all the intriguing projects. The practical experiences during various site visits and the internship they provide help you to meet the industry requirements.”

Tanu-Verma1“I aspired of becoming a Visual Merchandiser, coming across the fact that more and more people are getting aware of the subject, Academy of Applied Arts made it possible and helped me to comprehend the subject in a broader way. I am also thankful to Academy of Applied Arts for giving me an opportunity to work as a Visual Merchandiser for one of the leading brands ‘Marks & Spencer’ and I still cherish it in the finest ways I can.”

Nadim-Saliba1“I still hear the echo of the teachers. They really showed me how to think outside of the box, and I got to live their experience and see things from a professional perspective. Besides, what can we say about the Incredible India?!”

nipun1“I have always enjoyed the art and designs from my childhood. I can recall spending most of my time at Academy of Applied Arts just drawing and being inspired to make and design anything and everything! The support and encouragement of Academy of Applied Arts helped me to grow in my skills in every possible way! Now working at Big Life Ritu Wears and giving a tangible shape to every idea i learned at Academy”

 

 

 

 

 

 

Academy of Applied Arts : Industry Reviews of Our Training Programs

Industry Reviews of Our Training Programs

“The discussion on local adaptation of international concepts is very useful. It will definitely help in developing an eye for detail”
Anupriya
Benetton India Pvt. Ltd

“In every means, this progamme helps me develop my skills and learn new international techniques that we can introduce in our country”
Nipun Sachdeva
Ritu Wears Biglife

“By applying certain theories, it shall enhance the image – brand building – sales in Ranna Gill Store”
Major Gill
RANNA GILL

“RAI workshop is really helpful for my Visual Merchandising work in future. Thanks and regards to RAI and Mr. Ashmit S. Alag”
Vimal Vijay K
Future Value Retail Ltd.

“Its going to help me and my organisation in terms of Visual Merchandising”
Sumit Kumar
KAZO

“I am from different background, still whatever I learned here would definitely help me to work better in my professional life.”
Santosh K. Upadhyay
Home Store India Ltd.

“It will help us to understand the technicalities of Visual Merchandising and how we can help our retailers to use this technique. It will surely help to make better ambience of our mall”
Sushil Singh
EWDL

“The programme conducted was very good and it will be beneficial for the growth of my organisation”
Arshad Ullah Khan
Leayan Global Pvt. Ltd.

“Helps to understand the science and art of VM in terms of consumer psyche and creates a good blend of business and creative perspective”
Mayuri Mohapatra
Madura Fashion & Lifestyle

“I would like to implement these ideas in my mall to enhance sales of retailers as well as to give new look and image to my mall”
Anudeep Kumar
Entertainment World Developers Pvt. Ltd.

“The presentation quality and relevance of content were excellent”
Gajpal Singh Rathore
Raymonds Ltd.

“Smart way to display”
Muthurajan Piwai
Westside Trent Ltd.

“This will help us to make our displays effective and beneficial for the customers”
Aishwarya Jhadav
Shoppers Stop

“This program benefited me a lot. This is my first workshop but I think I learned a lot from this workshop”
Siddharth A Seveka
Raymond Ltd.

“The worshop and presentation were excellent. It has led in understanding the consumers mindset and expectations and this will further get transferred to the team that will help them understand the same. Also, the workshop has made us feel the importance of colors, patterns, lights in displays as per recent standards”
Anjana Chakraborty
Future Value Retail Ltd.

“The workshop has been quite beneficial, we got to understand the basics and how we can develop the designing skills”
Snigdha Chaudhry
Furtados Music India Pvt. Ltd.

“Expecting some more of such seminars”
Neerad Doshi
Big Bazaar, Future Value Retail Ltd

“The workshop has proved to be extremely beneficial. I did not know a lot of basics which were taught here”
Amrit Plaha
CROSSWORD Bookstores

“This program has helped us understand retail from customer point of view. It will also help to improve and take our store and brand standards to a next level”
Tejal Samel
Shoppers Stop

“After the implementation of these ideas and concepts, we can grow our team and spread these similar ideas to the other retail clients which would ultimately result in the growth of our company”
Romim R. Suthar
Arvind Brands Pvt. Ltd.

“The discussion somewhere gave me an idea of where we stand and the way ahead, thanks for conducting this programme”
Jinita Mehta
Future Group

“This is the first seminar I attended and it was excellent. I learnt a lot from this seminar”
M.S. Ananth Kumar Naik
Big Bazaar

“The workshop has been beneficial in a lot of ways. Visual Merchandising has vast perspective in order to enhance business, performance etc. I understood it and I am very confident now. It is all because of your workshop. I really thank you for conducting such excellent worshop. You are the right person at right time. I am very positive now because I have understood the simplicty in effective communication”
Basavaraj V. H.
Future value Retail Ltd.

“It explains about all the revised aesthetics of the store. I have gained a lot of practical knowledge that will help me further, in my furturistic designs”
Raskin Naik
Reid & Taylor India Ltd.

“The seminar has made me much more aware of the details involved in Visual Merchandising
Nivedita,
Titan Industries

“It will help me reduce my work load by simply creating a good display”
Xavier Dinup
Future Value Retail Ltd.

“This will help me educate the customer about what we sell”
K. Swamy Prakash
Arvind Brands Pvt. Ltd.

“Excellent I felt, I got one year of experience within these two days of workshop you conducted”
Mahendra V.
Big Bazaar

“The workshop is very good in terms of Visual Merchandising since I learned that, we can make optimum use of the minimum resources availble”
Lavith Basha
Arvind Retail Ltd

Welcome to Academy of Applied Arts

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” If it does not enhance selling, it is not Visual Merchandising “

Academy of Applied Arts is India’s premier institute for Visual Merchandising, Retail Design and Interior Design. Backed by a highly qualified faculty we are vigorously engaged in teaching, researching and propagating these little understood fields of study and their enormous impact on the buying and selling of goods and services. Our decade long experience of providing design solutions to individuals, brands and companies across the globe enable us to bring our well honed expertise to India.

We help budding interior and retail designers refine their design knowledge and skills, in the process allowing them to channel their creative gifts into something commercially productive. This invariably opens up several professional avenues for our students and equips them with the skill sets that help them to thrive and succeed in the real world.

The growth pace of the income of India’s new consuming class is matched only by the growth of their aspirations. This has created not just a new consumer, but a new consumption paradigm called “Lifestyle Consumption”. This new lifestyle consumer demands not just the finest products and services but also the finest physical environment and habitats to enjoy them. Therein lays the untold and unrealised potential for Interior Design in India. Our in depth knowledge and domain expertise helps you to harness this potential by becoming a qualified Interior Design Professional.

Both Visual Merchandising and Retail Design as subjects are gaining importance as marketers in India scale up to international standards of retailing .However, information about VM is inadequate and talent is scarce . This creates a growing void between the demand and supply of a well trained and skilled workforce. A workforce that is much needed by retailers in India.

There are some institutes that partly address this need of India’s retail industry by churning out interior/fashion designers, who double up as visual merchandisers/retail designers. However, there are no singularly focused courses/programs that address the ever growing need for VM in India.

We at Academy of Applied Arts endeavor to bridge this gap by imparting quality education in these nascent yet potentially dynamic fields.